Privacy Policy
Last updated 27 July 2026
Eugify is a coaching platform operated by Huge Euge Pty Ltd, trading as Huge Transformations (“we”, “us”). This policy explains what we collect, why, who we share it with, and the control you have over it. It applies to eugify.com, the Eugify mobile apps, and the coaching services delivered through them.
We handle personal information in accordance with the Australian Privacy Act 1988 (Cth)and the Australian Privacy Principles. Where the GDPR or UK GDPR applies to you, we also honour the rights described in the “Your rights” section below.
Health information: the important part
Coaching necessarily involves sensitive information — your body weight and measurements, body-composition scans, progress photographs, blood-marker results, injuries, medical conditions, medications and supplements, sleep and diet. Under Australian law this category carries higher protection than ordinary personal information.
We collect it only with your consent, only because it is directly necessary to deliver coaching to you, and we use it for nothing else. We do not sell it. We do not use it for advertising or ad targeting. We do not share it with any third party except the infrastructure providers listed below who process it on our behalf under contract.
What we collect
You give us
- Account details — name, email, phone, password (stored hashed, never in readable form).
- Coaching intake — goals, training history, work roster, equipment access, preferences.
- Health and body data — weight, measurements, photos, body scans, blood markers, injuries, medical notes, supplements.
- Check-ins — written updates, ratings, notes to your coach.
- Messages you send your coach, and content you post to community features.
- Payment details, entered directly with our payment processor — we never see or store your card number.
Generated when you use Eugify
- Workout logs, completed sessions, adherence and progress history.
- Video calls and recordings. Coaching and sales calls made through Eugify may be recorded and transcribed so your coach gets accurate notes and a summary. You are told before a call is captured. If you do not want a call recorded, say so and it will not be.
- Transcripts and AI-generated summaries of those calls.
- Technical data — IP address, browser and device type, pages visited, timestamps.
From third parties
- Enquiries you submit through our Meta (Facebook and Instagram) lead forms, comments or direct messages, where you have chosen to contact us that way.
- Aggregate advertising performance from Meta — reach, clicks and spend. This is campaign-level and contains no personal information about you.
Why we use it
- To build and adjust your training and nutrition programs.
- To let your coach see your progress and respond to check-ins.
- To generate coaching notes, summaries and plan suggestions using AI (see below).
- To operate your account, take payment, and provide support.
- To send service messages — check-in reminders, booking confirmations, plan updates.
- To keep the platform secure and diagnose faults.
- To meet legal and record-keeping obligations.
We do not sell personal information. We do not share it with advertisers or data brokers.
Artificial intelligence
Eugify uses AI to draft coaching notes, summarise calls and check-ins, suggest program changes, and power in-app coaching conversations. To do that, relevant content — your intake answers, check-in text, call transcripts — is sent to our AI providers for processing.
Those providers act as processors: they handle the data solely to return a result to us, under contractual terms that prohibit using it to train their models. AI output is a drafting aid reviewed by a human coach. It is not a diagnosis and not medical advice.
Who processes your data
These providers process data on our behalf. Each is bound by contract to protect it and use it only to provide their service to us.
| Provider | Purpose | Location |
|---|---|---|
| Supabase | Database, authentication, file storage | Australia / United States |
| Vercel | Application hosting | Australia (Sydney region) |
| Anthropic | AI coaching notes, summaries and suggestions | United States |
| OpenAI / ElevenLabs | Speech-to-text for call transcription | United States |
| Daily.co | Video calling | United States |
| Tavus | AI video coaching sessions | United States |
| Cloudflare Stream | Exercise and demonstration video hosting | Global CDN |
| Stripe | Payment processing | United States / Australia |
| Resend | Transactional email | United States |
| Meta Platforms | Lead forms, ad performance, Instagram messaging | United States |
Some of these are outside Australia. Where personal information is transferred overseas, we take reasonable steps to ensure it is handled consistently with the Australian Privacy Principles.
Security
Data is encrypted in transit (TLS) and at rest. Access is restricted to your own coach and the staff who need it to run the platform. Passwords are hashed and cannot be read by us or recovered — only reset. We keep audit trails of administrative access.
No system is perfectly secure. If a breach occurs that is likely to cause you serious harm, we will notify you and the Office of the Australian Information Commissioner as the Notifiable Data Breaches scheme requires.
How long we keep it
- Active accounts — for as long as your account is open.
- After closure — up to 12 months, so you can return without losing your history, then deleted or anonymised.
- Call recordings and transcripts — 12 months unless you ask us to delete them sooner.
- Financial records — 7 years, as Australian tax law requires.
Your rights
- Access — get a copy of what we hold about you.
- Correction — fix anything inaccurate.
- Deletion — have your data erased, subject to the record-keeping obligations above.
- Withdraw consent — including for call recording or AI processing, at any time.
- Portability — receive your data in a machine-readable format.
- Complain — to us first, and to the OAIC if we do not resolve it.
Email results@hugetransformations.com.au to exercise any of these. We respond within 30 days.
Deleting your data
To delete your Eugify account and everything in it, email results@hugetransformations.com.au from the address on your account with the subject “Delete my account”. We action it within 30 days and confirm by email when it is done.
This removes your profile, health data, photos, scans, messages, call recordings and transcripts. Financial records are retained for the 7 years tax law requires, and anonymised aggregate statistics that cannot identify you may remain.
If you connected to us through Facebook or Instagram, the same request also removes any data we received through that connection.
Children
Eugify is not for under-16s. We do not knowingly collect their information. Coaching a minor requires verified parental or guardian consent. If you believe a child has given us data, contact us and we will delete it.
Cookies
We use cookies that are strictly necessary — keeping you signed in, remembering your theme, securing forms. We do not use advertising or cross-site tracking cookies. Blocking essential cookies will stop you being able to log in.
Changes
We will update this policy as the platform changes. Material changes affecting how we use your information will be notified by email or in-app before taking effect. The date at the top always reflects the current version.
Contact
Huge Euge Pty Ltd (trading as Huge Transformations)
ABN 94 690 565 774 · ACN 690 565 774
Online coaching, Australia-wide
Email: results@hugetransformations.com.au
Web: eugify.com/contact
Unresolved privacy complaints can be taken to the Office of the Australian Information Commissioner at oaic.gov.au.
Questions about this page? Email results@hugetransformations.com.au or use the contact form.